This 818 page T. Eaton Co. catalog of 1916, shows most every manner of goods the home owner would require at this time. Loads of period fashion graphics, household furniture, kitchen gadgets, personal care products, lotions, medicines, etc. All mixed in with farm supplies, cameras, toys, books and more.
Eaton's was once Canada's largest department store retailer. Founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant, Eaton's first advertisement read "We propose to sell our goods for CASH ONLY – In selling goods, to have only one price." In an era where haggling for goods was commonplace, this was a revolutionary business practice.
The T. Eaton Co. Limited grew to become a retail and social institution in canada, with stores across the country, buying offices across the globe, and a catalogue that found itself in the homes of most Canadians. Eaton's was well known for its customer service, as expressed in its long-standing slogan "Goods Satisfactory or Money Refunded." A rapidly changing economic and retail environment in the late 20th century proved difficult for Eaton’s, and the chain went bankrupt in 1999.