Lilly's manufacturing venture began with three employees, including his 14-year-old son Josiah, who had quit school to work with his father. The elder Lilly had $1,400 in working capital. His first innovation was gelatin-coating for pills and capsules. Other early innovations included fruit flavoring for medicines and sugarcoated pills, making the medicines easier to take. Following his experience with the low-quality medicines used in the Civil War, Lilly committed himself to producing only high-quality prescription drugs, in contrast to the common and often ineffective patent medicines of the day. One of the first medicines he began to produce was quinine, a drug used to treat malaria,[12] which became his best-selling medicine. His products gained a reputation for quality and became popular in the city. In his first year of business, sales reached $4,470 , and by 1879 they had grown to $48,000.

This CD contains the 1919 Lilly catalog, over 300 pages of pharmaceuticals and a number of beautiful color plates.

Plus a super bonus - a copy of the Universal Medicine Company catalog.

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