A rare piece of transportation history, a scarce vintage 12 page, Mack Truck, Universal Crane catalog. This unusual little catalog features a variety of cranes which could be mounted to a Mack Truck body. Loads of information, and dozens of high interest photos showing these unusual cranes in action.
The company's trademark is the Bulldog. Mack trucks earned this nickname in 1917, during World War I, when the British government purchased the Mack AC model to supply its front lines with troops, food and equipment. British soldiers dubbed the truck the "Bulldog Mack", because they said it had "the tenacity of a bulldog." Its pugnacious, blunt-nosed hood, coupled with its incredible durability, reminded the soldiers of the tenacious qualities of their country's mascot, the British Bulldog.