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Classic Early Chevrolet Advertising Films Complete 4 DVD Set

Classic Early Chevrolet Advertising Films Complete 4 DVD Set
Name: Classic Early Chevrolet Advertising Films Complete 4 DVD Set
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This classic collection of early Chevrolet Advertising Films were all published under "Chevrolet Leader News" and showed how Chevrolet was used in every aspect of early American life. Each film is a series of mini-shows starring the latest Chevrolet automobiles. It is a fascinating look at how cars were presented to the public in the 1930's as compared to today's sales techniques.


Chevrolet Leader News (Vol. 1, No. 1) (1935)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • The building of the Norris Dam in Tennesse
  • A Chevy racing an ice boat across a lake in Michigan
  • Gas economy tests
  • The soap box derby in Dayton, OH
  • A small dog riding in the glove compartment of a car in San Francisco
  • Women showing their hairstyles in New York City
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 1, No. 2) (1935)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Construction of U.S. 1 linking Key West to mainland Florida
  • A ceremony awarding Chevrolet keys to the oldest plant employees
  • A man exercising his poly with a Chevrolet
  • A car that runs down railroad tracks
  • A travelogue in St. Augustine, FL
  • Swimsuit models riding on top of a Chevrolet
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 1, No. 3) (1935)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Heavy-duty construction trucks
  • A homehade house trailer
  • An Army convoy at Fort Sill, OK
  • A Chijuahua acting as a hood ornament on a moving car
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 2, No. 1) (1936)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Miami, FL police practicing shooting stationary targets from moving cars
  • Teaching safe driving habits to youngsters in kiddie cars
  • Ferry using two automobile engines as its power plant
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 2, No. 2) (1936)


Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Chevrolet pulling an aquaplane
  • Alligator wrestling
  • Parking meters in Dallis
  • Miami Beach police
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 2, No. 3) (1936)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Bathing models dive from the top fo a Chevrolet
  • A 1913 car owner trades it in for a new 1936 Chevrolet
  • A boy's boxing match
  • A 7 foot man inspects the Chevrolet Turret Top
  • A Detroit police safety training campaign
  • A birthday party for children and dogs
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 2, No. 4) (1936)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Dressing rooms on wheels
  • Detroit police with a talking safety car
  • A search for oil
  • Amphibious car lavigating a lake
  • Mickey, the firefighting cat of Minneapolis
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 3, No. 1) (1937)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • California bathing models in surf and snow
  • Travel trailers
  • The life of a lobster
  • Doggie diner
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 3, No. 2) (1937)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Fisherman wrestles deep sea giant
  • Limousine for police horses
  • Golf instructor on an ocean beach
  • Two cats in a boxing ring with dogs as the audience
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 3, No. 3) (1937)

Promotional newsreels featuring a variety of Chevrolet-centric stories. Purdue University band dusts off world's largest drum. Drive-in bank. Boy scout jamboree: 12,000 boxing matches at once. Aerial clowns speed along highway. Monkeys mimic stage & screen stars.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 3, No. 4) (1937)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • bathing models dive from the top fo a Chevrolet
  • A barbershop on wheels
  • Combination railroad and highway vehicle
  • New Jersey State police direct traffic from an airplane
  • Power boats in international gold cup regatta
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 4, No. 1) (1938)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Men and women surfing
  • Supply truck dricing through Death Valley
  • Man developing photographs from the trunk of a car
  • Family with a pet deer
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 4, No. 2) (1938)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Automobile brake test in San Francisco
  • Diamond tipped machine tools
  • The Ohio river flood of 1937
  • A circus featuring performing rats
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 4, No. 3) (1938)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • 4 way red lights deliver safety
  • Farmer trades in horse for a car
  • Oil well blasters get a gusher
  • Cow smokes a pipe and dances
  • Girls practice archery on the beach
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevrolet Leader News (Vol. 5, No. 2) (1939)

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

  • Pumping water into a rice field in Arkansas
  • Police study street traffic from movies made in a balloon
  • Florida women't fencing champion shows how to keep fit
  • and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Contents of Volume 2

Volume 2 of the Chevrolet Advertising Films contains a variety of films from the 30's to the 50's and shows both advertising films and "behind the scenes" films that go into how the advertising films were made, how an advertising agency is used to sell Chevrolet and much more. It also shows the Musical Show Footage of the 1954 Chevrolet Sales Convention.

Helping You Sell (1937)


This film shows how Chevrolet made use of sponsored motion pictures to promote its product. It shows auto sales men, salesrooms, customers, stunts being performed on Chevys and much more.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:04

Hired! (1940)

This film teaches a salesperson how to be a Chevrolet salesperson.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 18:12

Chevrolet Sales Convention Musical (1954)


A song and dance centered Chevrolet sales convention put on for the benefit of their sales force to keep the motivation levels high.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 15:15

The Way You Want It (1950)


This film educates customers on why Chevrolet is the best value for the dollar. It focuses on how tough the Chevrolet is and how good their local repair staff is for those few times when things go wrong.

Production Company: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:00

Wreckless (1935)

This film demonstrates all the safety features of the cars to show how they protect you the driver from accidents and harm.

Production Company: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 0:17:20

The Girl on the Magazine Cover (1940)

This film explores the model business and shows how professional models and new cars are photographed for magazine covers. It shows how beautiful women's images are used for the covers of magazines and juxtaposes it with a cover showing a new Chevrolet - with the purpose of showing how beautiful it is too.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:48

1955 Chevrolet Screen Ads (1955)


Collection of ten screen ads promoting the various 1955 Chevrolet models.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 8:44

Cheverolet Commercial

Animated advertisement for the new 1963 Chevrolets.

Audio/Visual: Sound, Color

Just a Spark (1937)


Learn how Chevrolet automobiles are used to fight fires. The story starts when a fisherman accidentially starts a forest fire. The firefighters then rush to the scene in a Chevrolet and rescue a women from a forest cabin.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:02

Contents of Volume 3

Volume 3 of the Chevrolet Advertising Films contains a variety of films from the 30's to the 50's. The highlights of this volume are the Fairy Tale Chevrolet ad stories by the Jam Handy organization. You will also see a day in the life of a Chevrolet worker, how Chevrolet's giant sign in downtown Chicago worked in the 1930s, a promotional film for the Chevrolet Corvair and much more.

The Trip (1939)


Screen ad for the 1940 Chevrolet models.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: :48

Peg-Leg Pedro (1938)


Treasure Island meets Chevrolet in this advertising cartoon. This has it all, pirates, treasure, a love interest and of course a Chevrolet. It is a splendid example of turning a classic tale into a commerical designed to indoctrinate young viewers into the Chevrolet mindset.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:17

Behind the Bright Lights (1935)


Learn how the giant electric sign in downtown Chicago works to display news and messages about Chevrolet.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 7:09

The Princess and the Pauper (1939)


A cartoon commerical to advertise Chevrolet based on The Princess and the Pauper. See the hero rescue the treasure laden pauper and take him to the princess on a magic carpet that turns into a new Chevrolet. Excellent animation.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:52

All in One (1938)


This interesting film compares dogs to Chevrolets. It shows how they are really very similar as they give us protection and companionship and are nice to look at and play with just like a Chevrolet. In fact, it goes one step further and says that a Chevrolet is even better than a dog because a car, especially a Chevrolet, satisfies ALL the demands of a driver.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

How to Go Places (1954)

Actress Gale Storm and her family plan a trip in their Chevrolet. During the planning and the trip, the review the safe way to travel by automobile and the danger points to be wary of.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 10:40

Chevrolet Advertising Rings the Bell

A promotion for the 1951 Chevrolets geared towards the sales force.

Audio/Visual: Silent, Color
Run time: 0:11:33

From Dawn to Sunset (1937)


Learn more about the men and women who build your Chevrolets in this short film. It follows a variety of people in the workplace and at home so you can see how they work and how they enjoy their leisure time after a satisfying day at the factory building new Chevrolets for everyone in America.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 24:56

Triumph of America (1933)


This film explore automobile manufacturing as one of the driving forces of Americas economic might.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 20:37

Down the Gasoline Trail (1935)

This is an animated feature that follows a drop of gasoline from the time it enters the gas tank to the time it is used by the engine to propel the car. While this is a sales promotion for Chevrolet, it is couched in an educational format so that people get sold without being sold to in a heavy handed manner.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 7:55

A Coach for Cinderella (1936)

We all know the story of how Cinderella's coach was made from pumpkins and other bits and pieces. This imaginative spin on this portion of Cinderella builds the coach from bits and pieces of nature that turn into pieces of a Chevrolet that is magically built up one piece at a time while educating the audience about what each piece is and does as part of the car. The entire story is more than just building the coach and is really a quite well done animation that can be enjoyed by the whole family.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:22

Over the Waves (1938)

Learn how the Chevrolet suspension is designed to smooth out all the bumps in the road and deliver a comfortable drive down the road, whether it be a highway or a dirt road.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:19

Ride for Cinderella, A (1937)


Cinderella relies on her Chevrolet coach to get her home before midnight when the magic wears off. This is another excellent animation made by Jam Handy to soft sell Chevrolet to a young audience through imagery and storytelling.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 10:50

Corvair in Action, The (1960)

Sales promotional film for the Chevrolet Corvair.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 6:25

Here's Looking (1939)

This is an interesting film that explores what various animals would see if they were driving a Chevrolet. By setting up a variety of lenses in the car, we are able to look out the window and see the world through various animal's eyes - just like they would see if they were driving their very own Chevrolet. If that was all the film was about, it would be quite strange. But the underlying premise of the film is research into how to improve visibility of the car and remove blind spots.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:33

Drawing Account (1941)


Take a tour of the 1940 animation studio used in making Chevrolet commercials.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:11

Contents of Volume 4

Volume 4 of the Chevrolet Advertising Films contains a variety of interesting films. It shows a film that was aired to show that Chevrolet was a good corporate citizen, a drama showing how a Chevrolet is made from start to finish, stunts being performed on Chevys and much more.

Sky Billboards (1935)

Learn how skywriting works and how it is used to promote Chevrolet.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 7:32

American Harvest (1955)


This film was designed to show how Chevrolet is a good corporate citizen. It discusses the automobile industry and how it is a powerful force driving America's prosperity. It shows how automobiles touch upon every facet of life - right from the mining of ore to make it all the way to men and women getting to work.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 29:50

Master Hands (1936)


Watch a Chevrolet being built from start to finish. It is an excellent example of 1930's factories and factory work conditions and also shows the expertise people brought to the table back inthe days before robots did most of the work.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 23:14

Princess and the Pauper, The (1939)


A cartoon commerical to advertise Chevrolet based on The Princess and the Pauper. See the hero rescue the treasure laden pauper and take him to the princess on a magic carpet that turns into a new Chevrolet. Excellent animation.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:52

Streamlines (1936)


An exploration of how streamlined designs are desirable both because of their attractiveness and their higher level of driving comfort.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 6:47

Leave It to Roll-Oh (1940)

This film show a robot doing a variety of chores around the house. The emphasis of the film was not as a labor savings device however. It was to demonstrate how relays and switches operate the various components of a modern automobile so that it operates safely and efficiently. This robot was shown at the New York World's Fair in 1940.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:42

Great New Star, A (1952)

Dinah Shore promotes the 1952 Chevrolets and sings the song "See the U.S.A. in your new Chevrolet."

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 12:05

Thrill Driver's Choice

Watch the folks at the Joie Chitwood's Thrill Show use 1956 Chevrolets to jump, roll and flip all over the place and keep on running. This showed that the cars were so durable that they could take a heck of a beating and still keep on running while at the same time protecting the pasengers from harm.

Audio/Visual: Sound, Color

Design for Dreaming (1956)


View futuristic dream cars and Frigidaire's Kitchen of the Future at the 1956 General Motors Motorama.

Producer: MPO Productions
Audio/Visual: Sound, Color
Run time: 9:16

   

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