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What a wonderful find this is!! A rare treasure for any RV - vintage trailer collector, a complete, full color, 26 page brochure for the 1937 Covered wagon trailer. A beautiful piece of history, and a chance to own a copy of this collectable for only a fraction of the cost of the original.
Covered Wagon was founded in Detroit in 1929 by scientist and inventor Arthur G. Sherman. Sherman was a bacteriologist who had inherited Sherman Laboratories in Detroit from his biologist father. Seeing a potential market for his design, Sherman rented a garage, hired a couple of cabinetmakers, and began building travel trailers. His prototype was exhibited at the Detroit Automobile Show in January, 1930, and garnered an enthusiastic reception. The next year, the fledgling concern sold 117 trailers. In 1934, 320 Covered Wagons were produced, and it was time to move the company to larger quarters.
By the spring of 1936, production was running at the level of 1,000 units per month. The company was Mount Clemens' leading employer, with over 500 workers on the payroll, and the industry leader in the manufacture of trailers nationwide.
Sales of Covered Wagons continued to set records throughout the 1930s. The company was responsible for several innovations in the industry, including the use of electric brakes as standard equipment. The company offered several models of trailers from standard to deluxe, and ranging in price from $395 to over $1,200, depending upon options selected by the customer. Eventually the product line was pared to three models in order to facilitate mass production. The company's 1937 color catalogue provides specifications for the Master, DeLuxe, and Custom trailer models.
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