Whaley, Royce & Co. Ltd. Toronto instrument dealers and manufacturers and, until 1969, music dealers and publishers. The firm was founded in February 1888 by Eric Whaley and George C. Royce. Whaley had been a bandleader in Orangeville, Ont, had composed a Hanlan Waltz in 1878, and had worked 1885-7 for Thomas Claxton. Royce had been employed briefly by a Toronto music dealer, he left Whaley, Royce in 1902 and later was president of the Ferranti Electric Co. After Royce's departure, Whaley was president and general manager. When Whaley died, the firm was sold. The company occupied several locations on downtown Yonge St until it moved its wholesale division to suburban Scarborough in 1975. At that time, the company ceased manufacturing instruments. It gave up its downtown location in 1976. A branch was maintained 1889-1922 on Main St in Winnipeg.

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